Google pledges to stop personal ad monitoring

Google has promised to stop tracking personal information via cookies. Critics have said the move doesn't mean much as there are many ways it gets personal information. 

Google to stop using cookies to track personal data

Tech giant Google has said it won't create a new way of tracking people by their adverts once their present method elapses. The tech firm is part of the biggest advertisers in the world, and it also owns a renowned browser, Chrome.

However, it has decided to put an end to this like other providers by removing cookies that monitor users. British competition agencies are also looking at these moves and their benefits. The agency stated in January that it will stop the cookies which will reduce information sharing with advertisers. 

However, some marketers have opposed the idea claiming Google will benefit more by removing cookies because there are other ways to obtain users' information. Cookies store the information of users in a temporary server, and they have become so common in the internet age. 

Cookies have additional avenues to get information - Critics insist 

Cookies can remember passwords, shopping history, and other small information saved on the device. However, some tech critics said this move doesn't tell all the story because Google has other mediums of getting information from the customers. They also opined that this move will prevent other tech firms and browsers from getting the information they can sell to marketers.

Tech experts say this idea is cynical and doesn't present all issues. However, reacting to these allegations, a source at Google said that Google is transparent, and they are trying to find better ways that users will be comfortable with. 

Google also said that some hackers have used these cookies to hack users' information and use it for nefarious activities. The tech firm also said that options are being reviewed that will portend a better solution to this issue.